I wonder if the copywriter who came up with ‘fix it and forget about it’ thinks about how that phrase has permeated our modern over-booked lives. I don’t even remember the product that prompted the creation of the phrase, do you? (I Googled it and got a series of cook books, didn’t keep searching. So join in and make this a conversation if you know.)
Well, the phrase is apt for cooking, but not a good fit for most other parts of life and certainly not a good career strategy. I have seen it applied too many times as a career strategy though. Yikes. It often goes something like this:
- Get some schooling – degree, certificate, what have you
- Get a job somewhere
- Get regular promotions
By the way, this isn’t a plan – it resides somewhere closer to the wishes, hopes and dreams department but sometimes people have trouble telling the difference.
No, fix it and forget it jobs are those ones that leave you in a series of tiny cubicles until you aren’t in the workforce anymore. (And just a note for you foodies out there, I know that you don’t think this is apt for cooking either, that it only applies to one pot meals for busy families, not carefully planned experiences.) It means doing the bare minimum, marking time until the end of each work day, never raising your hand for special projects, not taking the initiative to learn new things.
Since this blog is all about thinking, I’m not sure why a fix it and forget it type might even be reading this, but you never know. Plus the phrase got stuck in a groove of my head and this is a way to exercise it out. (I have no idea why it popped in and stuck around, perhaps I heard it on the radio like those songs that loop in your head sometimes after you get out of the car.)
Maybe I have been thinking about copywriters since I read a review of a new book coming out that is based on the ‘a diamond is forever’ DeBeers campaign from 1947 (written by a woman, Yes!) that lives on. Anyway, the United Negro College Fund had a point; a mind is a terrible thing to waste. So don’t fix it and forget about it, use it.
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