Tag Archives: LinkedIn

LinkedIn: Worth More than 17 Minutes Per Week

linkedin_logo_11I recently read that the average time spent on LinkedIn is 17 minutes per week and saw on someone’s Facebook status that a friend of a friend hasn’t been on LinkedIn for ages.  If this is you, you are missing out on some great stuff.


Things to do on LinkedIn, for starters:

  • Read all the free and great content from the LinkedIn Influencers – on all types of topics.
  • Discover information about your industry, like info about competitors
  • See the skills of your peers by searching others with your title
  • Keep up with useful contacts, and build a relationship with others
  • Participate in groups – learn tips on how others handle similar issues that you have in your department/business/work life


I know that you are busy and your free moments are at a premium.  Do you have a set time allotted for social media?  How much of it is spent whiling away hours reading memes on Facebook or Pinterest and how much of that time relates to your work life?  LinkedIn has value which could help you get that promotion, new job, new business, what have you that you mention periodically to your friends is a priority.   This site really got it right when it comes to one stop for the professional, or as we termed it recently – those with a business comportment mindset.


Want to polish your personal brand?  See all the useful information on LinkedIn.  Want to figure out what the heck a personal brand is – LinkedIn.


Once I was a LinkedIn quasi-user, glancing at the email enticements telling me about updates from contacts and the like, deleting the nuisance emails about group activities that I was missing.  So I understand the hesitation, but then I started to poke around on the site and check out the features.  Now I plan to allocate time to curate information and cultivate relationships on LinkedIn regularly.


What benefits have you found on this site?


© 2013 Practical Business | Reasonable Expectations

Leave a comment

Filed under Personal Growth, Work Life

Making a Personal Plea for LinkedIn Profile Pictures

I know, I know that you’ve heard all the reasons why you should have a profile picture – people don’t want to hire ghosts, blah-blah-blah.  Please keep reading, this isn’t about that at all, I promise.  And let me just add that while I am an avid recorder of life in pictures, you will infrequently find one of me in my own archives because I’m not fond of my own image.


profile pleaBut look me up, I have a profile picture.  It took a month of nearly daily photo sessions to get one that I liked (and that was on a haircut day, so I didn’t do my own hair), but there is an acceptable picture of me out there attached to my social media persona.  (By the way, I use the same picture for all social media – which helps me to show that if you find someone out there doing something untoward and that person has my name but not my image it is not me.)


I have been busy meeting many new and interesting people in the last few months and I have connected to quite a few of them on LinkedIn, even some that I have yet to meet in person.  I love expanding my circle and I’m pretty good at remembering faces.  I’m working on being better at associating the faces to the names.  (It’s a work in progress, we won’t count how long this has been an active project.)


About 2/3 of my current connections on LinkedIn have pictures and I thank you sincerely.  It helps me with my name to face association project.  If I know that I am going to see someone that I haven’t seen in a little while, I go to LinkedIn to refresh the association.  And I am occasionally disappointed when I get that ghost staring back at me.


Also, if I am to meet someone new, someone that I’ve only spoken to via email or phone, I do the same.  I was recently in a coffee shop waiting to meet a new contact in person and looking forlorn, I’m sure, because she was a ghost on LinkedIn.  Luckily it wasn’t a busy time of day or I would have had to approach every woman who walked in.


So for me, and all those potential new and useful contacts you might make out there, please add a clear picture of yourself to your profile.  My name to face association project thanks you.


© 2013 Practical Business | Reasonable Expectations

Leave a comment

Filed under Personal Growth, Work Life

Reasoning & Value: Our Work Life Experience

Having nebulous plans to use the results in a blog post and also intending to get better SEO (search engine optimization) for my own name (we are all self-marketers these days), I started a discussion in several of my LinkedIn groups a few weeks ago. (I really like it when one thing can accomplish multiple goals, don’t you?)  The discussion was on a topic that I have written about previously and have mulled over periodically during my corporate experiences –feeling valued at work.


Here was how I worded it (the same in all 4 instances):

The title was Feeling Valued and the content was as follows –

  • When was the last time that you felt valued at work? (How long ago was that?)
  • What were you doing?
  • Who helped you to feel valued and how did they show it?


[A word about starting LI discussions: if you haven’t done so, try it since it can be enlightening.  Start small and by attaching someone else’s content while putting in your own title and two-cents, otherwise LI will not give you enough weight to promote your discussion if you use original content.  Start in one or two of your groups with a smaller overall number of members.]


Two of my discussions, in active but long-shot groups, died without getting started.  Oh well, nothing ventured, nothing gained.  One got small traction for a couple of days – a win for me because this was my first discussion to get any notice in this group.  And one went on for a couple of weeks and received decent attention – this was in a group dedicated to customer service, so not surprising that an emotion based discussion received good play.


Less than half of the respondents in any group actually answered my questions, which is pretty standard.  The respondents were in different age groups – baby boomers, millennials; just about equally male and female; almost evenly management and worker bee levels.  No one disagreed that feeling valued had a place in work discussions.


All responses were polite and professional, but despite placement on company hierarchy the discontent was pretty much universal.  And back up experiences that I have in face to face opportunities, plus information presented in other sources.


My tagline on this blog, Reasonable Expectations, comes out of discussions that I had over the course of a working relationship with a great idea person.  Reason is a word, an approach to life that seems to have fallen out of favor but should be resurrected.  You might be of the opinion that it doesn’t belong in the same sentence with value, as I have connected them in the title.  I disagree – while juxtaposed, I think that these things should mesh more frequently in our plans.


A fellow that I know who holds integrity as a dear commodity, has a phrase he uses – spinning orbits – which he describes as activities which have no bearing on the current project.  Spinning orbits prevent us from providing value through the actual task at hand, even if the spinning orbit is about a worthy topic – a topic which reasonably requires attention in and of itself, but should not distract from your current effort.


Do you ever ask yourself, ‘how can I reasonably craft my work experience so that my need to provide value and feel valuable corresponds to the role that I currently play’?  Or despite the current job atmosphere, ‘since I have not felt valued for some time, what should I reasonably consider as alternatives to increase the opportunity for this important sensation in my work life’?


© 2013 Practical Business | Reasonable Expectations


Filed under Personal Growth, Work Life

The Data Paradox (Or Why Professionals Benefit from a Successful LinkedIn, While Using the Freemium Option)

Few of us are fond of being boiled down to just a set of statistics and yet our interest in something is often sparked by the statistics that are offered (read Charles Seife’s Proofiness) by a company, in an article, etc.  Business is driven by data – what data to collect, how to collect it, how to best utilize it and on and on.  We humans are fascinated by quantification, but skeptical of being lumped into the underlying statistics.


Marketing companies that design successful rewards cards or programs have found a way into our data paradox sweet spot – offer something that we want or need, don’t sell the resulting data directly tied to our personal info and we will be more likely to sign up and give the company access to our volume of purchase data.  Don’t make our direct benefit clear, or make your data needs too obvious and death to your marketing effort.


Being someone who is fascinated by process, I often like to pull back the covers to see if I can figure out how something is a sustainable business – look at how Facebook is making various money grabs now that they have gone public.  (I used to wonder how they could afford all the employees and sweet digs…)  Unlike many, I don’t resent a company’s ability to make money from their interactions with me, as long as my benefit is equal or greater than the one I perceive they are receiving.  Someday I might be able to reverse that dynamic and gain some business advantage of my own from the relationship.


I think that it is this perceived benefit that is at the bottom of the social media opinion that many people hold.  It is their skepticism of the benefit they will receive versus their sketchy understanding of the value of their appearance on social media.  In my opinion, there is plenty of benefit to professionals to put moderate effort into creating and maintaining a profile on the LinkedIn site.  But the reactions of folks I talk to range from strong agreement to vitriolic dislike of the pull of social media in general and LinkedIn particularly.


These people in the strong dislike category usually object based on their skepticism of putting their personal information online.  When I have the opportunity to delve further with them I like to find out if they have other social media presence, if they hold a credit card or any participate in any rewards programs, do online banking.  More often than not they do many of these other things, but have not associated these activities with the data mining that occurs in these arenas as well.  Hmmm.


I was first introduced to LinkedIn in 2009 by a co-worker.  I wasn’t on any social media site at that point and I am not an early adopter of anything.  So I thought about it and she mentioned it a couple more times and then sent an invitation through LinkedIn to join.  A forum for professionals, interesting – so I created a basic profile and mostly left it to its own devises and accepted invitations to connect from folks.


It has only been in the last few months that I have become a proponent of the site and the benefits.  In my opinion, LinkedIn offers solid benefits in exchange for data mining my business information for their own purposes.  Where do you stand?


Related Data Filled Article:

LinkedIn Connection-Obsession on http://knogimmicks.com


© 2013 Practical Business | Reasonable Expectations


Filed under Job Search, Personal Growth, Work Life